My upfront confession is this … I am a techno numpty and I am lazy … online I want the quickest and easiest solution to a problem rather than being noble and getting down to the ‘nitty-gritty’ myself and building something from the ground up.
If I need a house I want to buy a complete, finished house not a derelict wreck. I don’t want to have to make the bricks by hand myself before even thinking about putting one of the on top of the other. No thanks … not my style.
Don’t get me wrong. There is nothing wrong with the ‘get your hands dirty’, Do It Yourself approach, it’s just not for me. That’s why I prefer to use AWeber as my autoresponder rather than MailChimp. I just found MailChimp too technical and time consuming.
For example, the different design tools they have available.
If you are an enthusiast of the intricacies of HTML or you just get a kick out of fiddling around creating your own website pixel by pixel … good for you, I am in awe of you and I should think that you’ll definitely prefer MailChimp over AWeber in terms of form design.
MailChimp lets you either design your forms entirely from basics or use their GUI (Graphical User Interface) to design a really professional looking form.
If you are like me, they have tons of ready prepared templates for you to choose from but if you want to do everything yourself, you can also get into the raw code and have full control over the look of everything. If what you need is the design freedom that MailChimp provides, especially when designing popup forms then ‘go for it’, but not for me … sorry.
Aweber takes a different approach, one to which my ‘done for you’ attitude is more attracted as it steers you towards using one of their ‘done for you’ form templates.
- There is still plenty of room to customise and tweak the form for your own style and purposes but the structure and framework are all there already.
- One intensely annoying thing about MailChimp is that you can have only one signup form per list whereas in Aweber, there are as many forms as you want per subscriber list and you can track the performance of each one independently.
- As I say, if you enjoy the complexities of HTML, java script and CSS go right ahead and have a good time … but not for me.
- Another thing I noticed from the start was how much better AWeber’s email tracking capabilities are compared to MailChimp. With AWeber, you can tell exactly when and who has opened your email PLUS exactly which links that they clicked on.
Aweber is also better when it comes to tracking clicks within an email. Whenever you use a link in an email with click tracking enabled, AWeber displays the link using the exact same URL from your domain. MailChimp on the other hand, uses a super long and obscure link which is then redirected over to your site.
In general, readers are more hesitant to click on links with a super long and cryptic URL but with Aweber, the destination URL points straight to your domain and the click is still tracked.
One final super annoying thing about MailChimp is that you can’t send an email to multiple lists at the same time so if you want to send an email to more than one list, you have to replicate the email campaign and re-send each time. Boring!!
Overall, Aweber is much more powerful than MailChimp when it comes to tracking users.
Who Has Better Autoresponders?
Both MailChimp and Aweber offer an easy way to set up a series of follow up emails. However, both have their pros and cons with the way their autoresponders are implemented.
AWeber’s method of managing follow up emails allows me to know exactly which subscriber has received which follow up emails and when but with MailChimp, I really had no clue who has or hasn’t received a particular email. Overall, I much prefer AWebers method of managing follow-ups but it is basically a matter of your own preference.
Who Has Better Support?
There is no contest here. Aweber has the better support hands down! AWeber offers both phone and email support during regular business hours. MailChimp however, only offers email support.
As a result, if you have a pressing issue or question, you will have to wait up to 24 hours to get a response from MailChimp. In general, I think it’s better to start out with the right email provider from the start rather than having to switch later on.
All in all, I highly recommend AWeber over other similar services. If you do decide to go with MailChimp however make sure you read their terms of service extremely carefully before signing up because the more complicated the system, the more there is to go wrong. Plus, the more you may find that the T&Cs, otherwise known as the small print, may have particular exceptions to events.